Transform Your Home with Godrej Interio’s New Stores in Jaipur
Jaipur, May 24th 2024: Godrej Interio, a leading home and office furniture business entity of Godrej & Boyce has announced the launch of its newest franchisee stores, a 7000 sq. ft. store at Mahal Road and 2,700 sq.ft store at Raja Park in Jaipur. These stores will provide an impetus to Godrej Interio’s retail presence in the Jaipur and in the Northern markets of India.
The Godrej Interio store offers a wide array of stylish home furniture that encapsulates Jaipur’s rich cultural heritage and meets the demands of its burgeoning residential and commercial sectors. Reflecting the city’s status as an emerging residential development hub, with a focus on affordability, smart technology, and eco-conscious living, Jaipur emerges as a residential development hub, prioritizing affordability, smart technology, and sustainability. The brand’s products aim to enhance every home space. To celebrate the launch of the new stores, Godrej Interio will be offering a surprise gift on every purchase, along with the brand’s Summer Vibe Sale offer of up to 35% off on Home Furniture to consumers.
Speaking on the launch of the new store in Jaipur, Dr. Dev Narayan Sarkar, Senior Vice President (B2C), Godrej Interio said, “With each new franchisee store launch, we at Godrej Interio aim to focus on the consumer demand and centricity. Our new outlet at Mahal Road, is the biggest Godrej Interio store in Rajasthan. Our showrooms provide an immersive in-store experience allowing consumers to explore various styles and designs, and functionalities with personalised assistance. Keeping in mind the furniture needs of the consumer, Godrej Interio offers Living room, Dining room, Bedroom, Mattresses and Home Storage products for our customers and we have also seen a notable demand for modular furniture with multiple customisation possibilities to suit the modern Indian home. With 116 stores in Rajasthan, Godrej Interio has firmly established its presence in the state, and we’re committed to expanding further into suburban markets. Our goal is to increase our footprint in these areas, especially in the home storage and mattress categories, by three to four times. Despite the impressive growth of the Rajasthan market, we anticipate our own growth to soar at a compound annual growth rate (CAGR) of 15-20% over the next three years, with an expected revenue reaching 90 crores. Additionally, the brand currently boasts over 4 showrooms, 32 channel partners, and 80 retailers in Jaipur alone, reinforcing our commitment to serving customers across all segments.
Godrej Interio conducted a recent study ‘HomeScapes’ that reveals the unique expression of consumers’ personalities and values in their home and home décor choices. According to the study, more than half of Indian consumers (58%) express a profound emotional attachment to their first independently purchased piece of furniture. Additionally, a significant 74% of respondents believe that the furniture, furnishings, and decor chosen for their homes not only reflect personal growth but also symbolize professional and financial progress. The survey, conducted with 2822 Indians across the nation, provides valuable insights into the emotional and aspirational connections people have with their living spaces.